- A Component of the Business Process
Financial reports are well established mechanisms in corporate management, ranging from legal audit requirements to internal group company reporting structures. Whilst these financial reports can include indicators of future product market business opportunity, they inevitably report results of past performance, rather than offering analysis of factors which are generators of future business performance.
Meanwhile, the corporate technology portfolio clearly represents the future business potential, and gearing this optimally into product or service market opportunities is the key to profitable organic growth.
The question is how this important driver can be best reported and managed. The answer is through incorporation of a formal technology market audit into the business process.
Elements of a Methodology Example
The diagram is read 'bottom up' © Technology Market Strategies
The process proposed is
1. known measures of the company's competitive market positioning are explained in terms of product price/performance which is seen as seperately derived from
i. price resulting from the set of process technologies employed
ii. performance resulting from technology engineered into the product
2. this then triggers a review and evaluation of the company's deployed technology portfolio
3. a diagnostic of technology in the industry is developed to identify major trends characterising the dynamic deployment of technology along the value chain
4. management of technology strategy, covering issues of R&D spend and technology sourcing options, is then determined from the competitive product market requirement against this diagnostic of technology in the global industry sector
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